Empathize
In this document, the first step of the Design Thinking methodology will be developed
Empathize
It is the first step we must take to know what a consumer / client needs. So it is necessary to conduct a market study, conduct surveys, etc., to be able to clearly determine how we are going to solve our problem.
Market Study in our Region
In order to determine how we should structure our project, we must look for entities that are similar, so we went to look for the closest ones in order to have an idea of what these entities offer to the market.
Document - Mental Map of the entityDocument - Mental map of the studied entity
In this document we present many of the most important features of an entity that is dedicated to our same area, but with the difference that this is already fully operational for the market. What we try to do with this graphic is to analyze all the elements that make this company one of the best in its field, for us to compare and try to improve our proposal. Document - Mental Map of the entity
Document - Mental Map of the entity